Hello! I’m Mads.

Fractional Digital Growth Lead.

Fractional Digital Growth Lead.

Copenhagen / Remote

I work with marketing teams when growth starts to feel fragmented - and help bring structure, direction, and clarity to how things actually work.

Based wherever it’s warm, usually running early, always online by 9.

I work with marketing teams when growth starts to feel fragmented - and help bring structure, direction, and clarity to how things actually work.

I work with marketing teams when growth starts to feel fragmented - and help bring structure, direction, and clarity to how things actually work.

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Cases

Packages

Partnership (Brands doing $100K–$1M/month)

€12.500 setup fee + profit share

Mentorship (Brands doing $10K–$100K/month)

€7.500 for 3 months

The Growth Lab (Brands doing $0-10K/month)

from €29/ressource

Partnership (Brands doing $100K–$1M/month)

€12.500 setup fee + profit share

Mentorship (Brands doing $10K–$100K/month)

€7.500 for 3 months

The Growth Lab (Brands doing $0-10K/month)

from €29/ressource

Partnership (Brands doing $100K–$1M/month)

€12.500 setup fee + profit share

Mentorship (Brands doing $10K–$100K/month)

€7.500 for 3 months

The Growth Lab (Brands doing $0-10K/month)

from €29/ressource

Testimonials

Working with Mads gave me so much clarity. As someone new to eCommerce and paid ads, I was overwhelmed. He broke everything down, explained what actually matters, and helped me see the bigger picture.

Sarah Alsady

Founder @ Zenelle

Working with Mads gave me so much clarity. As someone new to eCommerce and paid ads, I was overwhelmed. He broke everything down, explained what actually matters, and helped me see the bigger picture.

Sarah Alsady

Founder @ Zenelle

Working with Mads gave me so much clarity. As someone new to eCommerce and paid ads, I was overwhelmed. He broke everything down, explained what actually matters, and helped me see the bigger picture.

Sarah Alsady

Founder @ Zenelle

Mads is one of those people who just makes things simpler. He helped us rethink our paid media and how we structure offers without losing the brand vibe. Easy to work with, no drama, and he actually gets what matters — results that don’t hurt the brand long-term. He’s been a big part of how we’ve grown.

Velua Frost

Copenhagen Cartel

Mads is one of those people who just makes things simpler. He helped us rethink our paid media and how we structure offers without losing the brand vibe. Easy to work with, no drama, and he actually gets what matters — results that don’t hurt the brand long-term. He’s been a big part of how we’ve grown.

Velua Frost

Copenhagen Cartel

Mads is one of those people who just makes things simpler. He helped us rethink our paid media and how we structure offers without losing the brand vibe. Easy to work with, no drama, and he actually gets what matters — results that don’t hurt the brand long-term. He’s been a big part of how we’ve grown.

Velua Frost

Copenhagen Cartel

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Blog

April 18, 2025

Quiet Has Its Place

April 18, 2025

Quiet Has Its Place

January 23, 2025

Boredom Kills Progress

January 23, 2025

Boredom Kills Progress

July 10, 2024

Time Isn't Real

July 10, 2024

Time Isn't Real

March 15, 2024

Most Ad Accounts Look Smarter Than They Are

March 15, 2024

Most Ad Accounts Look Smarter Than They Are

April 18, 2025

Quiet Has Its Place

January 23, 2025

Boredom Kills Progress

You can reach me here.

If your marketing feels unclear or harder than it should be, feel free to get in touch.

If it sounds relevant, I’ll reply.

You can reach me here.

If your marketing feels unclear or harder than it should be, feel free to get in touch.

If it sounds relevant, I’ll reply.

You can reach me here.

If your marketing feels unclear or harder than it should be, feel free to get in touch.

If it sounds relevant, I’ll reply.