Boredom Kills Progress
I used to think progress meant tweaking.
New structure. New system. New idea.
But most of the time, it was just me trying to avoid the boring stuff — the repetition, the basics, the slow.
Because that part’s uncomfortable.
There’s no applause for running the same ad again. Or writing when no one reads. Or launching something when it’s not perfect.
But that’s what actually moves things forward.
The more I build, the more I notice this pattern — in clients, in friends, in myself:
People don’t quit because they’re not smart.
They quit because they get bored.
They stop because doing the same obvious thing feels too dull, too simple, too small.
We tell ourselves we’re optimizing.
We’re not. We’re hiding.
I’ve done it too. Spent hours tweaking fonts, instead of shipping.
Felt busy — but wasn’t really working.
Felt smart — but wasn’t getting anywhere.
Lately, I’m trying something different:
Doing what works. Again. And again.
Less friction, less flair — more follow-through.
It’s not exciting.
But it’s real.
And I think that’s where the good stuff is.
(And the photo is just me otw to a café in Bali. Nothing deep. Just liked the vibe.)
