Mads J. V. Holm
Fractional Growth Lead
I’m Mads. I work with marketing teams when growth starts to feel messy, unclear, or harder than it should be. My role is to bring structure and clarity around what’s actually happening, what to focus on, and how different parts of the business should work together.
Background
I’ve spent several years working hands-on with digital businesses, mainly in growth and performance roles. Over time, my work has shifted from running individual channels to helping teams make better decisions across the whole system — from website and tracking to lifecycle and acquisition.
Most of my work sits somewhere between strategy and execution. I’m comfortable getting into details when needed, but I’m usually brought in to help teams step back, simplify, and create a clearer direction.
Services
Skills
Paid Media
Acquisition & Retention Strategy
Offers & Pricing
Website Builds
AI Automation & Implementation
Creative Direction