This tool helps you estimate how much extra profit an improved conversion rate could generate for your business. You just plug in your current traffic, conversion rate, and AOV - then adjust the conversion rate to see how much impact even a small lift can have on monthly and annual profit. It’s especially useful if you’re running A/B tests or considering a CRO investment and want to get a rough idea of what the upside looks like. Built in Google Sheets. No login needed. Just make a copy and start playing with it.